Certainly not my first professional project with a commercial client, but this is my first project to hit market while working at Product Ventures.
I worked in collaboration with a team to create fully printed mockups of the new Plenity Shipping boxes and their contents.
With a growing percentage of new Plenity members opting for a 3-month supply, the Gelesis team asked Product Ventures to create a quarterly welcome kit. Currently, a 3-month supply is fulfilled via a welcome kit plus two monthly refills in one corrugate shipper.
Product Ventures has built on the consumer learning and design work from the initial workplan to develop a range of (4) quarterly welcome kits that strive to deliver:
•Pleasurable, engaging unboxing experience with thoughtful, premium touches
•Secure housing for 2 canisters and 12 trays of pods
•Minimal material and components to be sensitive to perceptions of overpackaging and to eventual automation
•Ability to ship securely in easily procured corrugate shipper
A wide variety of comping skills and techniques were used in combination with numerous large format printers and plotter cutters.